Karawhiua campaign goes one million
Whānau Māori ticked over a massive milestone this week, when the Karawhiua website celebrated one million page views.
Since Karawhiua was set up in May 2021, over 570,000 people have visited our website and over 70,000 have used it to find a kaupapa Māori clinic to get a COVID-19 test or vaccination.
“This significant milestone reflects how important Karawhiua has been for the Māori response to COVID-19,” Willie Jackson, Minister for Māori Development said.
“Karawhiua works because it has been informed from the ground up. By using the language, faces and voices of Māori communities, it has become a trusted source of information for whānau about COVID-19 during uncertain times,” he said.
Iwi Communications Collective Chair Jason Ake welcomed the milestone and says it’s a tangible example of how government agencies can co-design, co-create and co-deliver a platform that successfully reaches Māori in an effective way.
“Karawhiua was established by the Iwi Communications Collective to provide information about COVID-19 that resonated with our people. We are grateful that Te Puni Kōkiri has taken the lead on this, from the government agency perspective.”
In June, we responded to feedback from whānau and refreshed our website with a fresh new look, and more video and news about how whānau and hauora providers are responding to COVID-19. Since the refresh, users now spend around twice as long on the website.