Karawhiua launches young parents campaign with Hahana
August 2022

Karawhiua launches young parents campaign with Hahana

Having a good crack up is an important part of how we stay resilient while living with COVID-19. On that note, who better to team up with for Karawhiua’s newest campaign than the mīharo influencers from the irrepressible Hahana team?

Our new campaign is for young parents and their whānau and involves Hahana influencers sharing what life during COVID-19 has been like for them, in typically hard case and haututū fashion.

Over August and September, Hahana is releasing a series of 13 videos to its social media channels. The videos include the top-drawer of Hahana talent talking about subjects like the best kai for when you are in lockdown, how parents can get prepared, or the official name for the next generation of COVID-19 kids (generation alpha!).

We know how important it is for young parents to start off whānau life with as much tautoko as possible. Karawhiua is stoked to join forces with Hahana to support this kaupapa. Hahana is Aotearoa’s largest Māori rangatahi web series. It has been running for five seasons and has 35 million views. They have changed the game with hilarious and authentic Māori social media content that younger audiences relate to.

Catch the latest Karawhiua videos on the Hahana TikTok page and share their amazing mahi far and wide with your whānau and friends. Karawhiua!

Hahana TikTok page